Behind our software solutions are dedicated staff members, always striving to provide best-in-class service to our clients. Are you looking for an opportunity to develop and to realize your full potential?
If you are in Canada, we would be happy to review your cover letter and resume. Send to [email protected].
B2B Product Differentiation Specialist Job
We are seeking a highly skilled and motivated B2B Product Differentiation Specialist to join our team. In this role, you will be responsible for developing and implementing strategies to differentiate our products and services in the business-to-business (B2B) market. You will work closely with cross-functional teams including product management, marketing, sales, and customer support to identify unique selling points, create compelling value propositions, and effectively communicate our product differentiation to potential customers. The successful candidate will have a deep understanding of B2B markets, excellent analytical and communication skills, and a proven track record in driving product differentiation strategies.
Conduct market research and competitive analysis to identify opportunities for product differentiation in the B2B market.
Collaborate with product management teams to understand the unique features and capabilities of our products and services.
Develop and refine value propositions that effectively communicate the benefits and competitive advantages of our products to B2B customers.
Create marketing collateral, sales enablement materials, and other assets that highlight our product differentiation and address customer pain points.
Collaborate with marketing teams to develop targeted messaging and campaigns that emphasize product differentiation and resonate with B2B buyers.
Support sales teams by providing training, resources, and guidance on how to effectively communicate product differentiation to potential customers.
Work closely with customer support teams to gather feedback from B2B customers and identify areas for further product differentiation.
Monitor market trends, industry developments, and customer feedback to identify emerging opportunities for product differentiation.
Track and analyze the effectiveness of product differentiation strategies and make recommendations for improvements based on data-driven insights.
Bachelor’s degree in business, marketing, or a related field. A master’s degree is preferred.
Proven experience in product management, marketing, or a similar role, preferably in a B2B environment.
Strong understanding of B2B markets, customer needs, and buying behaviors.
Excellent analytical skills with the ability to gather and interpret market research and competitive intelligence data.
Exceptional communication skills, both written and verbal, with the ability to articulate complex ideas in a clear and concise manner.
Demonstrated ability to develop and implement product differentiation strategies.